The directors cut
the
work
Brenda is a first-gen Latina who gives a damn. About her culture. Her healing. Her lineage. Her daughter. Her people.
And she’s not here to be palatable.
So we built something that actually told the truth.
Power. Past. Future. All in one frame.
This is what happens when a woman’s entire story gets to take up space.
Read on to witness the transformation.
Client:
Brenda Lomeli
Industry:
Health & Empowerment Coaching
Business:
story medium:
Photography & Video
Platforms:
Website, Social Media, Rebrand
Creative direction is not about looking “nice.”
It’s about becoming visible.
All of you.
the vibes
first-gen latina
disruptor in health + wellness
loud about legacy
deep in generational healing
permission free zone
Brenda Lomeli and I had worked together for years, so I was no stranger to the fire she brings to everything she does, but for some reason her photos told a completely different story; the story of a beige "out the box" generic health coach, which was about as far from her as you can get...
It was time to get to work fixing that.
No heat, no heritage. no history.
Clean, pretty, but safe.
zero story to be found
(and this woman has some story to tell!)
The inspo
Instead we wanted....
"If ya know, Ya know" details
Raw, Imprefect Photo Style
Celebration of the multi'cultural
The big
reveal
We layered meaning into every frame:
A photo curtain of generations of powerful women in her family
Bad Bunny sneakers with dual tongues (a nod to being multilingual)
Her 7-figure-stage boots placed in a Mexican kitchen, Fabuloso and all
Posters of barrier-breaking Latinas
Every shot had her injected into the story...
next photo
“Making the investment to work with Jacqueline has been one of the smartest and most valuable investments I've EVER made in my business and was a major part of hitting 7 figures.”
Book your discovery call and let’s turn the idea into impact with strategy, soul, and zero playing small.
Ready to make something that turns heads and holds weight?
book a discovery call
